When running 2 or more ads in parallel (which you should strive to always do), it’s often tempting to just “eyeball” the CTR results and pick an ad as The Winner.
The specific trap I’m thinking of is when one ad has a significantly higher CTR, and there are a “decent” number of clicks.
(you certainly...
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[Ad Split Testing Tip] Don’t Discard an Ad Too Soon
43 Split Tests
This is a great report from internet marketer Ryan Deiss.
Check it out here
He and his team have spent over $1 Million doing 321 split tests, to find the optimal choices for salesletters. Like what words for your “Buy Now” button work the best. What background color results in the highest conversions. And tons more.
They...
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