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AdWords Copywriting Secrets The Powerful Arsenal of AdWords Copywriting Tips, Tricks and Secret Methods |
Facebook Ad Power Facebook Ad Secrets Revealed 
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How Facebook targeting is different than AdWords (search)
The main thing to keep in mind with Facebook, verses AdWords, is that people aren't finding you from searches.
With Facebook it's about targeting people, rather than searches.
You can target keywords, but it's still matches those against what users have on their profiles.
You can target groups they belong...
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I'm going through Ryan Deiss' Facebook Ad Power training.
I can't stop. It's great stuff
It further solidifies what I was already thinking:
Anyone who has done Adwords will be like a kid in a candy store!
So many people to target (400 million Facebook users!).
So many interests and groups you can target.
Facebook is all about people talking...
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