![[Content Network] Ad Planner Tool – Demographics Options](http://www.adwordsmadscientist.com/b/wp-content/uploads/2010/02/google-ad-planner-demographics-sm.jpg)
Something that helps a lot, with using the Content Network, is to use the Google Ad Planner tool.
The idea is that you use it to find Good sites to target. Not poorly-targeted sites that just drain your money (been there, done that).
Now depending on your market/niche, the sites you find may not be as...
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