How does Google calculate Quality Score?

Adwords Mad Scientist

Why does Google do the Google slap?

What are symptoms of being "slapped"?

How does Google calculate Quality Score?

How is quality score calculated for content targeting?

Does the slap happen with content targeting?

What causes The “Little Slap”?

What causes The “Big Slap”?

What type of sites tend to be affected by the Google Slap?

What causes a low quality score?

Does "Page Rank" affect Quality Score?

Does the generality of keywords affect Quality Score?

How does Quality Score affect ad position?

How should I use keywords in my landing page?

What does Google say about landing pages?

In an ad, can my display URL be different from my destination URL?

What is "GoogleSlap"?

Question:

How does Google calculate Quality Score?

Answer:

Currently, the formula can most simply be represented as:

Quality Score = (keyword's CTR, ad text relevance, keyword relevance, landing page relevance)

Where the interactions between the Quality Score variables change as they refine how to measure and define quality

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