Adwords Mad Scientist

What does Google say about landing pages?

Why does Google do the Google slap?

What are symptoms of being "slapped"?

How does Google calculate Quality Score?

How is quality score calculated for content targeting?

Does the slap happen with content targeting?

What causes The “Little Slap”?

What causes The “Big Slap”?

What type of sites tend to be affected by the Google Slap?

What causes a low quality score?

Does "Page Rank" affect Quality Score?

Does the generality of keywords affect Quality Score?

How does Quality Score affect ad position?

How should I use keywords in my landing page?

What does Google say about landing pages?

In an ad, can my display URL be different from my destination URL?

What is "GoogleSlap"?

 

Question:

What does Google say about landing pages?

Answer:

“Provide relevant and substantial content”

Link to the page on your site that provides the most useful information your ad suggests.
Distinguish sponsored links from the rest of your site content

Don’t require users to register for information.

Have pages that provide substantial and useful information to the end-user.

Provide content, not links to content

Have unique content.

Users should be able to easily find what your ad promises.

Conclusion: Google uses these points as a model for site review.

The real bottom line is: Does your site(not a product on the site) help solve the
specific problem the ad advertises?


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