What is the Google Slap?
Why does Google do the Google Slap?
Slap Examples
Quality Score
Ad Designs
Landing page
Site and domain design
Avoid doing these things
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Site and Domain Design
1 domain quality is a factor for keyword pricing
2 one domain, one topic, each page 1 focus/keyword
3 have a site map
4 clear hierarchy
5 Don't employ cloaking or sneaky redirects.
Don't load pages with irrelevant words. Avoid "doorway" pages
6 google looks at
6.1 Number Of Indexed Pages
6.2 privacy page
6.3 site map
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