What is the Google Slap?
Why does Google do the Google Slap?
Slap Examples
Quality Score
Ad Designs
Landing page
Site and domain design
Avoid doing these things
|
|
Landing Page
1 move page to another site
2 keyword
2.1 uses h1,h2,h3 tags
2.2 in title of page
2.3 have keywords in links
2.4 focused, 3 word keywords in page
2.5 in first paragraph of text
2.6 images have keyword in file name and alt text
3 determine content by pointing ad to other sites and measuring initial min bid
4 500 words is the sweet spot
5 don't require users to register for info
6 3 quick fixes
6.1 change landing page to a different directory
6.2 try a new ad group
6.3 switch picth page to a different domain
|