What is the Google Slap?
Why does Google do the Google Slap?
Slap Examples
Quality Score
Ad Designs
Landing page
Site and domain design
Avoid doing these things
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quality score
1 Keyword
1.1 CTR
1.2 ad text relevance
1.3 landing page relevance
1.4 landing site focus
1.5 landing site content
2 Low quality score
2.1 disharmonious chain: keywords>ad>landing page
2.2 too many keywords for 1 ad group
2.3 too many varied ad groups point to same landing page
2.4 little content on site
2.5 trashed keywords
3 site considerations
3.1 content>30 pages ad 500 words per page
3.2 all pages linked to each other
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