What is the Google Slap?
Why does Google do the Google Slap?
Slap Examples
Quality Score
Ad Designs
Landing page
Site and domain design
Avoid doing these things
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What is the google slap?
1 big slap
1.1 causes
1.1.1 bad domain
1.1.1.1 single page domain
1.1.1.2 adsense arbitrage
1.1.1.3 little focused content
1.2 signs
1.2.1 $5 or $10 min bid
1.2.2 fewer impressions
2 little slap
2.1 signs
2.1.1 higher min bid, but <$1.00
2.1.2 fewer impressions
2.2 causes
2.2.1 no keyword>ad>site relevance chain
3 possible solutions
3.1 move sales page to high rank domain
3.2 increase site content
3.3 add content similar to successful site
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