An added bonus of Google Slap Secrets is my special section called "Display URL Voodoo".

Everyone I've talked who's read that and understood is, has been floored by it.

I give ways to "tweak" the display URL in your ads to increase your CTR (dramatically in some cases), which in turn increases your Quality Score.

So it's really a double-whammy benefit:

- Improves your Quality Score - which decreases the price you pay per click (for given ad position)

- Increases the number of people that click your ad - yielding more sales


But people don't realize the leeway you have to "tweak" your ads for the better.

If you're not trying different display URLs then you're really missing out on opportunity.

And even if you already are trying variations on your display URL, I have some devious things that I'll bet you haven't thought of.

And once you find out these tricks you'll want to apply them to all your adgroups.

I can tell you I've been amazed at the results I've gotten from just a little experimentation with display URL.

I should mention that one of these techniques may have a limited lifespan. It's something so good that I'm sure Google would put a clamp on if a number of advertisers starting doing it.
So you'll want to get that secret (along with the others) and maximize your profits from it while you can!

get all the "Display URL Voodoo" secrets, and Google Slap Secrets