Okay, this isn't so much a secret, but I need to emphasize:

In general Google rewards sites (including those of us that advertise) that give relevant "results" to visitors.

But it's fairly new to us Adwords advertisers - to have to worry about "quality" of pages.
Part of the appeal of Adwords has been that it's about what converts to sales.
And not having to worry about SEO, "keyword density", separate pages for different keywords, and all that.

But the days of not having to worry about such things are over! After a while of letting advertisers get away with having "whatever" on their sites, Google is now taking into account the quality of sites.

And those that don't live up to standards are getting slapped hard!

So that's the "one thing" I want to impart to you today:
if you want to succeed in Adwords, in the long run, you'll have to keep "quality" up. It's not just about CTR anymore (though high CTRs are still pivotal).

If you ignore the idea of quality, you'll get slapped time and time again by Google.

And I assume that's already happened to you (it certainly has to me).


Now for the good news:

Overall it's still very much the same game.
Google has just added another dimension to the "space" we're working with.

If you can get some easy tips (and some tricks), you'll be able to keep Google happy, and in turn completely outgun your competitors.

And if you're lucky enough to NOT have competition right now, you still need these tips to keep your costs low and maximize profits.

The game now belongs to those savvy enough and shrewd enough to play it well.

So stay tuned for my tips on how to play the game


-Darrell

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