I'm going through Ryan Deiss' Facebook Ad Power training.
I can't stop. It's great stuff
It further solidifies what I was already thinking:
Anyone who has done Adwords will be like a kid in a candy store!
So many people to target (400 million Facebook users!).
So many interests and groups you can target.
Facebook is all about people talking...
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Ryan Deiss just came out with a shocking presentation, talking about how he switched completely over to Facebook, from AdWords (except for Gmail advertising).
He’s outrageously strong against Google (a bit too much) but I agree with his overall point:
That Facebook is a largely untapped market, for PPC advertising.
It’s like Adwords was a few years ago, before...
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I hadn’t yet seen this written anywhere, so posting it here as an “AdWords Public Service Announcement”
When you create a new adgroup, the Quality Score for your keywords will show as “5″.(assuming you’re showing Quality Score as a column – which you really should be doing)
If you make any changes to the bids it...
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This is an alternative to “The Secret” – the book and video about the Law of Attraction.
I liked “The Secret” to some degree.
But as an analytical person I could get behind it a lot more if one word was added: “Correlation“
Or more accurately: “Positive Correlation”
As in: “There’s a Positive Correlation between Positive Thinking and...
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Does Google reward you, with better Adwords performance, for using Google Chrome?
I’d say yes!
Though I’m also having fun here, giving some of those “Google Conspiracy Theorists” something to think about.
You know, the same people that think if you spend money on Adwords you get higher listings on organic search!
Anyway, a few minutes ago I...
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When running 2 or more ads in parallel (which you should strive to always do), it’s often tempting to just “eyeball” the CTR results and pick an ad as The Winner.
The specific trap I’m thinking of is when one ad has a significantly higher CTR, and there are a “decent” number of clicks.
(you certainly...
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This is from the recent Perry Marshall “Bionic Google Ads” teleseminar.
This call was to promote the “Stay at Home” version of his upcoming Elite Adwords Summit
(disclaimer: these are affiliate links for his course. But I’d recommend his information and material even if I wasn’t an affiliate)
Mr. R:
There was a quick overview of how Mr....
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This is from the recent Perry Marshall “Bionic Google Ads” teleseminar.
This call was to promote the “Stay at Home” version of his upcoming Elite Adwords Summit
(disclaimer: these are affiliate links for his course. But I’d recommend his information and material even if I wasn’t an affiliate)
Content Network ROI:
Shelley Ellis gave a great “insider’s” view...
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This is my nifty tooltip!
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![[Content Network] Ad Planner Tool – Demographics Options](http://www.adwordsmadscientist.com/b/wp-content/uploads/2010/02/google-ad-planner-demographics-sm.jpg)