I released a new eBook:
AdWords Copywriting Secrets
This has been part of the AdWords Profit Secrets course. But I’ve had people wanting just the copywriting part. So I “liberated” it into a separate book. And I also expanded it. So with even more secrets, that you won’t find anywhere else.
I’m surprised that there isn’t much...
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Archive for January, 2010
New from the AdWords lab: AdWords Copywriting Secrets
Writing your initial AdWords ad
When you’re writing your first ad for a campaign (or maybe your first adwords ad ever!), do you get writer’s block? Hard to know where/how to start?
You don’t want to “blow it” and write a bad ad that gets no clicks. Or even worse, gets a lot of clicks and no sales.
My advice is...
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Gmail advertising verses other content network
Just did a new campaign earlier today – targeting only Gmail.
I was happily surprised that reporting showed traffic right away.
(and next time I’ll test via gmail to see how quickly ads actually appear)
I’m so used to content taking a while to roll out.
Though this makes sense, that gmail is quicker, since it is after...
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