One useful (but fairly obscure) term that Google throws around is “Impression share”.
Impression share is the percentage of the impressions you’re getting, vs the total impressions available.
And they even have an “Impression Share Report” to show it to you.
That ends the guessing, when getting low impressions – as to if Google is holding back
You...
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Archive for October, 2008
Are you getting the impressions you should?
AdWords copywriting – a couple “nuggets” to boost CTR
Someone recently asked me what things separate the AdWords masters, from people getting started and/or struggling.
The first thing that came to mind was: Ad Copywriting
Anyone can throw together an ad.
In fact that’s a main thing that’s caused AdWords (and PPC in general) to explode. The way that anyone can just jump in and get...
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