Before I get deep in this I should mention that I’m not an anti-Microsoft guy, or an open source zealot.
But just wanted to say that with the new 3.0 version of Open Office, it’s now alright to give Microsoft Office the boot. And even with the current “beta2″ version.
I’m sick of shelling out money...
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Archive for July, 2008
Open Office 3.0 beta 2
Don’t get too hung up on a particular domain name
Don’t get too hung up on your domain name. You may think you have the “perfect” domain name. Not realizing you might get better CTR from a more appealing domain (and hard to know, short of testing, which is more appealing). And not realizing you might get better quality scores due to a domain...
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When to give up on a product or niche, with AdWords
Sometimes you just have to give up on AdWords for a product or niche.
I don’t usually like to recommend “giving up”. But after trying ALL the tricks, you may have to declare it to not work.
For example, I was helping a client advertise hammocks. But we eventually had to punt on it. It was...
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43 Split Tests
This is a great report from internet marketer Ryan Deiss.
Check it out here
He and his team have spent over $1 Million doing 321 split tests, to find the optimal choices for salesletters. Like what words for your “Buy Now” button work the best. What background color results in the highest conversions. And tons more.
They...
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AdWords Keyword Tool now includes search volume
Oh, and here’s some big AdWords news:
The Keyword Tool now (finally) includes search volume information.
When in the Keyword Tool there is a “Approx Avg Search Volume” column. Approx Avg Search Volume is pretty much the volume for the prior month. Though in cases where it has “Insufficient Data” for the prior month, it will...
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