This is an alternative to “The Secret” – the book and video about the Law of Attraction.
I liked “The Secret” to some degree.
But as an analytical person I could get behind it a lot more if one word was added: “Correlation“
Or more accurately: “Positive Correlation”
As in: “There’s a Positive Correlation between Positive Thinking and...
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When running 2 or more ads in parallel (which you should strive to always do), it’s often tempting to just “eyeball” the CTR results and pick an ad as The Winner.
The specific trap I’m thinking of is when one ad has a significantly higher CTR, and there are a “decent” number of clicks.
(you certainly...
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Just did a new campaign earlier today – targeting only Gmail.
I was happily surprised that reporting showed traffic right away.
(and next time I’ll test via gmail to see how quickly ads actually appear)
I’m so used to content taking a while to roll out.
Though this makes sense, that gmail is quicker, since it is after...
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Sometimes you just have to give up on AdWords for a product or niche.
I don’t usually like to recommend “giving up”. But after trying ALL the tricks, you may have to declare it to not work.
For example, I was helping a client advertise hammocks. But we eventually had to punt on it. It was...
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This is a great report from internet marketer Ryan Deiss.
Check it out here
He and his team have spent over $1 Million doing 321 split tests, to find the optimal choices for salesletters. Like what words for your “Buy Now” button work the best. What background color results in the highest conversions. And tons more.
They...
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