Keywords

I need to get more feedback from people on this – so I welcome comments. As you may (or may not) know, Google allows you to set position preferences for your ads. You do that in campaign settings.  Under "Targeting", within  Networks, devices, and extensions   Then for specific keywords you can set a position range Say you want...
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Broad keywords can be dangerous to your profitability.  And I'd say this is the leading cause of people losing money on AdWords – especially for beginners. What I'm thinking is "overly" broad keywords. I was recently talking to someone who has helps people with overcoming anxiety. So I'll use that niche as an example … So, it's one...
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I hadn’t yet seen this written anywhere, so posting it here as an “AdWords Public Service Announcement” When you create a new adgroup, the Quality Score for your keywords will show as “5″.(assuming you’re showing Quality Score as a column – which you really should be doing) If you make any changes to the bids it...
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