Ad copywriting

This is from the recent Perry Marshall “Bionic Google Ads” teleseminar. This call was to promote the “Stay at Home” version of his upcoming Elite Adwords Summit (disclaimer: these are affiliate links for his course. But I’d recommend his information and material even if I wasn’t an affiliate) Principle of the Slight Edge: If you can do 10%...
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Perry Marshall is doing a great free teleseminar Thursday February 11th It’s talks about his new “Swiss Army Knife” method of getting great CTRs for your ads. He’s playing up his upcoming seminar in Maui, where he will divulge all 10 “blades” of his entire Swiss Army Knife. But on the free teleseminar he’s going to be...
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In my AdWords Copywriting Secrets guide I give a lot of different tips and techniques to improve performance. But one overriding factor, that I lot of people underestimate, is the power of the headline. Yes, you can get a lot of improvement by changing description line 1, description line 2, and the URLs. But until you get...
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I released a new eBook: AdWords Copywriting Secrets This has been part of the AdWords Profit Secrets course. But I’ve had people wanting just the copywriting part. So I “liberated” it into a separate book. And I also expanded it. So with even more secrets, that you won’t find anywhere else. I’m surprised that there isn’t much...
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Someone recently asked me what things separate the AdWords masters, from people getting started and/or struggling. The first thing that came to mind was: Ad Copywriting Anyone can throw together an ad. In fact that’s a main thing that’s caused AdWords (and PPC in general) to explode. The way that anyone can just jump in and get...
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