http://www.adwordsmadscientist.com/b Insider tips and knowledge about Google AdWords advertising Tue, 21 Oct 2008 03:05:39 +0000 http://backend.userland.com/rss092 en One useful (but fairly obscure) term that Google throws around is "Impression share". Impression share is the percentage of the impressions you're getting, verses the total available. And they even have an "Impression Share Report" to show it to you. That ends the guessing, when getting low impressions, as to if Google is ... http://www.adwordsmadscientist.com/b/51/are-you-getting-the-impressions-you-should/ Someone recently asked me what things separate the AdWords masters, from people getting started and/or struggling. The first thing that came to mind was: Ad Copywriting Anyone can throw together an ad. In fact that's a main thing that's caused AdWords (and PPC in general) to explode. The way that anyone can just ... http://www.adwordsmadscientist.com/b/49/adwords-copywriting-a-couple-nuggets-to-boost-ctr/ One thing I liked about the book is that he talks about AdWords as being the ultimate way to do quick testing of ideas and niches (or "muses" in his terminology). Not a new idea. But he's talking about AdWords as a key piece is rolling out a new business, and ... http://www.adwordsmadscientist.com/b/47/4-hour-workweek-and-adwords/ I've been going through "The 4-Hour Workweek" and making some mental notes as I go. Here's the quick review: Overall I like his philosophy. Not just about "systemizing" your business, it's about how to put your business on autopilot (or nearly-autopilot) and then having the freedom to do what you want. Beyond that ... http://www.adwordsmadscientist.com/b/43/4-hour-workweek-quick-review/ I'm finally reading "The 4-Hour Workweek". Funny thing is that when it came out there was so much buzz about it that I put off reading it. Guess the contrarian in me didn't want to read "what everyone else" is reading. But just like with Tony Robbins (that's another story) I ... http://www.adwordsmadscientist.com/b/41/reading-4-hour-workweek/ I put out the "AdWords Mad Scientist Keyword Tool". It generates keyword combinations, from a "root" keyword that you put in. That you in turn put in your AdWords adgroups. Including combinations that most people would otherwise miss. I have a complex version that I use in-house. But have been wanting to do a simpler version that ... http://www.adwordsmadscientist.com/b/35/adwords-mad-scientist-keyword-tool/ This is the message 1 about Google Goggles. I'm "supposed" to send these as if they're coming from me. But I think it's better to just post them for you to get the information (and not pretend that I wrote it!). I should mention that even though they emphasize affiliate marketing, ... http://www.adwordsmadscientist.com/b/31/google-goggles-google-cash-days-again/ Here's a quick rundown on Google Goggles: Bottom line: It is a good tool. It's not yet the be-all end-all for defeating the Google Slap. But it does have great value. Especially to get past whatever is slapping your keywords. You do have to manually enter the information. But that's worth it for important ... http://www.adwordsmadscientist.com/b/23/google-goggles/ This is from the "Recession Rescue System" by Shawn Casey Level 1 "The keys to level 1 are earning quick money, and doing it in a market that is recession-proof. Yes, there are markets completely immune to shifts in the economy... Markets where people actually spend MORE when times are bad! We'll show you these recession-proof markets, and how to ... http://www.adwordsmadscientist.com/b/18/recession-proof-business/ I've been working on a secret project in my lab. Though it won't be so secret now that I'm blabbing about it! It's a "Mastermind Group" for Adwords.  An exclusive community for AdWords advertisers to share underground secret knowledge. I've already been hosting such a group informally, between different clients (diving deep into AdWords) and fellow Adwords experts. ... http://www.adwordsmadscientist.com/b/16/adwords-mastermind-group-coming/