Sometimes you just have to give up on AdWords for a product or niche.
I don’t usually like to recommend “giving up”. But after trying ALL the tricks, you may have to declare it to not work.
For example, I was helping a client advertise hammocks. But we eventually had to punt on it. It was a rare case where nearly all of the searches were for “hammock” and “hammocks” and the price was outrageous (i.e. unprofitable) per click. Plus content and placement targeting wasn’t much better. Only good for doing very infrequent sales from off-the-beaten path keywords and content sites.
(note: normally I don’t tell a client’s niche, but in this case he is pretty much abandoning it on AdWords, so he’s cool with me “giving it away”)
Though most of the time when someone is looking at this situation it’s because they don’t know how to do Adwords well. But once in a great while even a master Adwords advertiser has to say “time to move on and pick something else”.
Luckily for the client this was just a test, and he wants to go on to the next niche.
This is a great report from internet marketer Ryan Deiss.
Check it out here
He and his team have spent over $1 Million doing 321 split tests, to find the optimal choices for salesletters. Like what words for your “Buy Now” button work the best. What background color results in the highest conversions. And tons more.
They boiled that down to 43 key tests. With those findings you can extremely boost your conversion rate. Even with just very easy “tweaks” (such as buy button text, buy button size, background color, etc.)
They’re giving it as a free report with signup for their “Total Access Club”. Though you are free to try out the club and cancel if you don’t like it
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Sneaky way to get some of the secrets:
You can get some of the “goods” of the 43 Split Tests report, without even signing up for it.
Just check out their own salespage at 43splittests.com.
They’re applying what they’ve learned from the testing.
So take notes and use their salesletter as a template for your own.
Of course better to get the report, to get the full goods.
But you can get a lot of value by just checking out their page.
That will put you a lot further ahead then the 99.9% of people that are just guessing about what works best (and I’ve been one of those “cowboys” myself - just guessing at what to do)