Hope this message isn’t getting to you too late, but wanted to give a “public service advisory” on this new product (actually a service) “Google Nemesis”.
It’s getting promoted pretty heavily, has a great sales page, and says a lot of cool things about affiliate marketing.
But I don’t recommend it. Even though I’ve recommended ebooks from Chis McNeeny, the creator of Google Nemesis, I can’t recommend it.
And I feel I must say that I literally don’t recommend it.
The reason I make that distinction is that Chris (and others) espouse the technique of stating the “contrary” view when promoting a product. So if you’re promoting Google Nemesis, you say something like “Don’t buy Google Nemesis” or “Google Nemesis is no good” and then in your writing you turn it around and get the reader thinking it really is for him/her.
Anyway, I really don’t recommend it.
And this applies to most of the “make a killing promoting ClickBank products via AdWords” products out there.
What they don’t tell you is that even though ClickBank is a huge marketplace for digital goods, there really are not that many good products on ClickBank. And even fewer good products that have good salesletters. You need both to have good conversions and low refunds.
So Google Nemesis will just be accelerating a bad trend:
More and more people competing to promote the same products.
It’s a zero-sum game.
Really the main winners will be:
Chris McNeeny … and people that are selling products on ClickBank (aka ClickBank Merchants). I myself am a ClickBank merchant so maybe I should just shut up and be happy (grin).
Actually if you’ve been wanting to create your own products to sell on ClickBank, now’s a great time to start! (I do consulting on how to quickly create and sell information products, if you need help … just email me for details).
So I’ve been sitting out promoting this. In spite of all of the stuff Chris (or I should say his copywriter) puts on his salesletter saying how it’s a slam-dunk, I know it’s not. If the system applied to all affiliate marketing, then I’d say there’s potential.
But it’s nuts to just pay to get a tool, to compete with thousands of others who are all trying to promote the same products. Especially when we’re talking about a small number of viable products.
For example: one of the big products on ClickBank is Keyword Elite (which is good, by-the-way). You do a search for it and you see tons of ads that are all trying to sell it. Do you think you can just jump in and promote it, using the same techniques as the other guys, and make tons of money?
You need a unique angle. And something like Google Nemesis, that thousands of people buy, is not it.
His big premise is that you can use the tool to “steal” sales from the guys making all the money on ClickBank. But then if you’re promoting ClickBank products you become one of “the other guys” that people are taking sales from. You’ll get some sales, and lose some sales. But you’re spending money on AdWords while doing it.
So let me add another winner to the list:
Google
Even though it’s supposedly about kicking Google’s ass. It’s not really Google that loses. Google comes out the big winner (along with Chris) in all of this.
Chris does have some good stuff in his ebooks. But his more recent stuff suffers from the above problem.
I think we should call this “Sneetch” marketing. Named after the famous Dr. Suess story The Sneetches
In both The Sneetches, and the ClickBank scenario above, you have a marketer who gets people to pay to “win” against each-other (in the Sneetches, it’s about whether you have a star badge or not).
All the people keep paying. And who ends up with the money in the end? The marketer collecting from all the suckers.
Though in the Google Nemesis (and similar) case Google also gets to win. Because they’re the ones running the whole ad auction.
Anyway, that’s my rant.
It’s not against affiliate marketing (which is a good way to make money online) or selling ClickBank products as an affiliate.
It’s against buying any sort of packaged tool or technique that has you competing with a bunch of others doing the same thing … for too few products
