Someone recently asked me what things separate the AdWords masters, from people getting started and/or struggling.
The first thing that came to mind was: Ad Copywriting
Anyone can throw together an ad.
In fact that’s a main thing that’s caused AdWords (and PPC in general) to explode. The way that anyone can just jump in and get ads going.
But to get your ads working effectively is a completely different thing.
Here’s the good news:
You can do split-testing to improve your ads, and arrive at more effective ads over time.
Even if you just start with a couple “random” ads. You keep trying different ideas and “tweaks”.
But here is a specific tip to help your ads:
Work on putting in a strong action-oriented word in your ad.
Even better if you lead with it in your description.
For example, instead of “Low-priced car insurance …”, try “Discover low-priced car insurance”
It gets them thinking in terms of taking action. And the implication is that they click to take that action.
Here’s another good lead-in where applicable:
“Top-selling”
For example, I have an adgroup for a silverware line. The ad is for the most popular line that the company has.
I tried an ad that leads in with “Top-selling pattern:” and that gave a nice boost is CTR.
I challenge you to go into your top adgroup and do some copywriting!
Come up with 2 more ads, to run in parallel with your current top ad.
Using stonger lead-ins, in your description line 1.
To your improved AdWords results!