AdWords Mad Scientist Blog

Here’s a quick rundown on Google Goggles:

Bottom line:
It is a good tool. It’s not yet the be-all end-all for defeating the Google Slap.
But it does have great value. Especially to get past whatever is slapping your keywords.

You do have to manually enter the information. But that’s worth it for important adgroups. I could imagine a “power” version that ties in with your account, pulls in the information, and gives you the breakdown. Maybe that will come later, for people that want to go through a lot of adgroups.

I don’t feel they have THE formula for how the pieces (keyword, ad, landing page, etc.) together go into the quality score. But it seems like a decent approximation.

Which is better than a lot of the overly-simplistic stuff out there, that would have you believe there’s only one main factor.
(I’ve seen tools that are just about having keywords match the landing page, like that’s ALL that’s needed to defeat the Google Slap.)

But back to Google Goggles:
Even going through the process made me think through some or factors. And a couple new things to try. The big value is that it breaks things down (as the formula sees it) into the different pieces.

For example, if it thinks your domain name is bad, it will show as a short brown bar. You click that and they give some tips. Though the tips are going to be the same each time, they’re still useful.

The user interface is a bit more cute than I need. But then it makes it more fun. So I guess I can’t hold that against it!

Anyway, I do recommend Google Goggles as a good tool to have in your toolbox. Even if not getting heavily “slapped”, it’s still a good way to increase quality, and get lower bids.

And after get it, they throw in some great bonuses.

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Here’s a sample screen shot:

Google Goggles Example