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Doing the math - Dating site example:
One of the niches I make money from, as an affiliate, is dating advice targeted toward men.
Note: I'll use rough numbers here, to make the math easier.
So I started by sending traffic directly to the salespage of one product. It converts at roughly 1%, and pays about $40 per sale. So each click is worth $.40 in revenue.
But I wanted to promote different products. So I changed the paradigm to be about getting visitors to signup for a free email course (signups via namesqueeze).
After they signup, they're sent to the salespage of that original product.
But my course gives free valuable information, that relate to 5 different products in the niche. Averaging 2 "lessons" (emails) per product.
And also playing up a review page, where I pit the products against each-other (good points and bad points of each).
Bottom line is that I get a little over 1% conversion (on average) for each product.
Giving me about 5 times the sales per visitor.
When not to use namesqueezes:
I'd say if you're trying to get people to shop, or where you think the visitor will have the mindset to "just browse around" then a namequeeze will probably not work well.
If you're going for a shopping mode, then that's a bit removed from where the visitor wants targeted information. When you're in that mode and you see a "Sign up for our newsletter" box, how often do you signup? If you're like me (and most people) the answer is "almost never".
Unless they give something compelling ... such as "signup and get special discounts mailed to you".
On the other hand, if you think you just want a "store" and not focus on namesqueezes, I'd challenge you to broaden your perspective.
The reason a lot of people struggle online is that they are gunning for the store approach. They want to have "the store" (even if it's really just affiliate links, the same applies) for a given niche.
Unless you're Amazon.com and some other big online retailer, you'll have a hard time doing a big store.
But you can do that if you have a very specific niche ... especially to a rabid audience.
Using dynamic keyword substitution in your namesqueeze pages, to automatically specialize your pages for each keyword:
In some cases I create separate pages, for different keywords.
But in most cases I actually use PHP scripting to have one page serve the place of multiple pages. You can do this with whatever scripting language you want. And if that's not up your alley, just know that it's a simple thing for any "webmaster" to do.
Your page can then see the keyword used, and change text accordingly. You can make this as simple or complex as you want. Just having a simple approach works pretty well.
The simple approach is to put the keyword at the top as a type of headline (though different color than your regular headline). And then at the bottom of the page.
Here are some sample pages for you to see ...
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