AdWords Keyword Tool now includes search volume

Oh, and here’s some big AdWords news:
The Keyword Tool now (finally) includes search volume information.

When in the Keyword Tool there is a “Approx Avg Search Volume” column. Approx Avg Search Volume is pretty much the volume for the prior month. Though in cases where it has “Insufficient Data” for the prior month, it will do a prediction for the current month.

To me the biggest benefit to this is to be able to do quick keyword research. Especially when looking at new keyword themes, or entire new niches.
A lot better than where it just shows the bar, filled in with green, to show relative search volume. Which is practically useless!

Now it shows actual volume. And this is straight from Google. As opposed to other tools that try to estimate search volume, without having Google’s actual data.

See Google’s post on this, on their blog