Broad keywords can be dangerous to your profitability.
And I'd say this is the leading cause of people losing money on AdWords – especially for beginners.
What I'm thinking is "overly" broad keywords.
I was recently talking to someone who has helps people with overcoming anxiety. So I'll use that niche as an example …
So, it's one...
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Beware of Overly-Broad Keywords
Facebook Ad Power Review
I'm going through Ryan Deiss' Facebook Ad Power training.
I can't stop. It's great stuff
It further solidifies what I was already thinking:
Anyone who has done Adwords will be like a kid in a candy store!
So many people to target (400 million Facebook users!).
So many interests...
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Is Google afraid of Facebook?
Ryan Deiss just came out with a shocking presentation, talking about how he switched completely over to Facebook, from AdWords (except for Gmail advertising).
He’s outrageously strong against Google (a bit too much) but I agree with his overall point:
That Facebook is a largely untapped market, for...
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Campaign Manager Quirk – Quality Score defaults to “5″
I hadn’t yet seen this written anywhere, so posting it here as an “AdWords Public Service Announcement”
When you create a new adgroup, the Quality Score for your keywords will...
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The AdWords Secret vs “The Secret”
This is an alternative to “The Secret” – the book and video about the Law of Attraction.
I liked “The Secret” to some degree.
But as an analytical person I could...
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