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Beware of Overly-Broad Keywords

March 3, 2010

Broad keywords can be dangerous to your profitability.  And I'd say this is the leading cause of people losing money on AdWords – especially for beginners. What I'm thinking is "overly" broad keywords. I was recently talking to someone who has helps people with overcoming anxiety. So I'll use that niche as an example … So, it's one...
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Facebook Ad Power Review

February 19, 2010
Facebook Ad Power Review

I'm going through Ryan Deiss' Facebook Ad Power training. I can't stop. It's great stuff It further solidifies what I was already thinking: Anyone who has done Adwords will be like a kid in a candy store! So many people to target (400 million Facebook users!). So many interests...
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Is Google afraid of Facebook?

February 18, 2010
Is Google afraid of Facebook?

Ryan Deiss just came out with a shocking presentation, talking about how he switched completely over to Facebook, from AdWords (except for Gmail advertising). He’s outrageously strong against Google (a bit too much) but I agree with his overall point: That Facebook is a largely untapped market, for...
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Campaign Manager Quirk – Quality Score defaults to “5″

February 17, 2010

I hadn’t yet seen this written anywhere, so posting it here as an “AdWords Public Service Announcement” When you create a new adgroup, the Quality Score for your keywords will...
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The AdWords Secret vs “The Secret”

February 16, 2010
The AdWords Secret vs “The Secret”

  This is an alternative to “The Secret” – the book and video about the Law of Attraction. I liked “The Secret” to some degree. But as an analytical person I could...
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